Book Review – Nuts! – Rating: 4 out of 5


Whew! Another one down! I just finally pushed through the last 20 pages or so of Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success, by Kevin & Jackie Freiberg. I realized just how long it was taking me to read this book as I was sitting in the waiting room at my dentist’s office. I had started the book the last time I’d had my teeth cleaned, which was 6 months earlier!

The subject of the book is great! I am totally impressed with the way that Southwest Airlines is a customer service family first, and an airline business second.

The writing style of this book is a little difficult to read at times. Some of the chapters were a breeze of storytelling, but there were some that were too repetitive. It seemed that the authors felt that more words and more pages made it a better book. While I agree that Southwest’s business model does warrant a thorough description and examination, there were several chapters, especially at the end that were excessively redundant. The very last chapters felt very heavily outlined and much like a school report.

Content: 5
Writing Style: 3
Re-readability: 4

I will probably refer to this book in the future because it truly has wonderful examples of how to make a business a place for enriching your life and the lives of others. I read this book with a highlighter because there were so many things that I wanted to remember in the future.

I do recommend reading this book, especially if you feel that you want to be more involved and enriched in your place of employment.

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